JLO by Jennifer Lopez
By: Boyd Davis
Photo below: Jennifer Lopez on the runway Fall 2005
Photo by: Javier Mateo

Singer and actress Jennifer Lopez just added a new line in her resumé - fashion designer with the launch of her highly anticipated J. Lo by Jennifer Lopez on October 30, 2001.

With a moniker, "Now everyone can be sexy," the fashionistas and celebrity watchers eagerly awaited what looks Jennifer Lopez would create.

Sweetface Fashion Company was formed in April 2001 when Jennifer Lopez and Andy Hilfiger joined to develop a fashion collection under her creative direction.

Sweetface launched its first junior sportswear collection, JLO by Jennifer Lopez, for Holiday 2001.

The Holiday 2001 line is a denim-based collection that ranged from sexy to casual to sporty chic looks for women from the ages of 16 to 25. The line hit retail stores today and are featured in the store windows of Macy's Herald Square.

The J.Lo collection showcased in the windows of Macy's Herald Square in New York. (Photo courtesy of Sweetface Fashion Company)

Key pieces include fitted and cropped rugby tops, low-rise sweatpants with zipper treatments and small logos, tube tops with a Puerto Rican flag motif, logo glitter tops and stretch cotton printed t-shirts.

In addition, the line carries fitted denim hook-ups with sparkle J. Lo logo on jackets, denim mini dresses, cropped leather motorcycle jacket, sailor pants with back slits and low-rise stretch denim jeans with contrast stitching.

Within a year and a half, the company developed fashion and lifestyle product extensions under the Jennifer Lopez name, and has expanded at a meteoric rate.

Within this time, the company has collaborated with The Lancaster Group to create Glow by JLO, the wildly successful women's fragrance, The Parigi Group for JLO Girls, and Backflips Swimwear for JLO Swim.

In Fall 2002 JLO by Jennifer Lopez became available in Canada, and Central and South America. Lopez has entered into a separate license with Outlook Eyewear to produce JLO Sunglasses.

Jennifer Lopez made it clear from the start that the clothing, and its licensed products, would reflect her personal style by being sexy, fun, and fashionable.

From its initial launch, the JLO by Jennifer Lopez collection has been successful, not only with Jennifer Lopez's growing fan base, but for all women who love stylish clothing.

JLO by Jennifer Lopez has emerged as a mixed media lifestyle apparel brand targeted for the Y generation, ages 12 to 25; but, as evidenced by her music and movies, her appeal reaches beyond this target group, to women of all ages, who love the JLO brand.

Fall 2005 (Photo by Javier Mateo)

Website: www.jenniferlopez.com

Press Contact:
PAUL WILMOT COMMUNICATIONS Paul Wilmot Communications
Tel: (212)-206-7447
Fax:

Mannequins sporting the J.Lo collection on the floor at Macy's Herald Square in New York.
(Photo courtesy of Sweetface Fashion Company)

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