DALLAS, Aug 4, 2004/ FW/ --- Jennifer Lopez continues to expand the product line of her JLO by Jennifer Lopez with the launch of JLO Lingerie, a lifestyle collection which includes bras, panties, loungewear and sleepwear.

Jennifer Lopez who made it clear from the start of Sweetface Fashion, the company that markets the JLO brand, that the clothing and its licensed products would reflect her personal style by being sexy, fun and fashionable.

So, it’s truly not a surprise that the highly anticipated JLO lingerie is all about “glamour meeting playful,” where Lopez' Embroidered Chiffon collection features asset maximizing fanny wraps, sweetly sexy onesies -- a fabulous modern take on the teddy -- and pin-up girl chic Retro Hipsters.

Offered in a palette of rosy pinks and rich reds, JLo Lingerie by Jennifer Lopez offers women something missing in the foundations market -- hip, modern styles with a confident, feminine edge.

Sleek microfiber Boyshorts, classically modern Pointelle Racerback Tank and Short sets, racy Chiffon Baby dolls with matching thongs and ultra soft Polar Fleece Robes round out the Collection.

The collection also revolutionizes the intimates category by bringing a dynamic fashion approach to retail including extended size ranges for bras from 32A to 42DD and panties and loungewear to 2X.

Affordably priced, the collection bows into intimates with bras under $30, robes for $38 and $40 as well as 3 panties for $24.

And the best thing about it, the collection is available online! Starting July 29, 2004, the JLO Lingerie collection can be purchased at www.barenecessities.com

Beginning August 10th, customers can view the national ad campaign at www.barenecessities.com

Top photographer and director Glen Luchford. Luchford worked closely with designer, Jennifer Lopez to bring her Intimates vision to life. Together, they created an ethereal environment around the lingerie, as modeled by Brazilian beauty, Ana Beatriz.