LOS ANGELES, Jul 28, 2005/ FW/ --- Jennifer Lopez as an entertainer continues to be on top of the world with her Best Dance Video nomination for the 2005 MTV Music Awards, yet Jennifer Lopez as a designer and entrepreneur are also making headlines as she launches her latest perfume ‘LIVE Jennifer Lopez,’ and open her first U.S. boutique in Chicago’s Marshall Fields.

The fourth perfume bearing her name, ‘LIVE Jennifer Lopez,’ will be available in stores this November, just in time for the holiday shopping season.

The ad campaign for this new fragrance that was created by Van Doorne and photographed by Jean-Baptiste Mondino will break in November fashion, beauty and lifestyle magazines. The TV campaign, the first from the Lopez line, will debut in December.

This is Van Doorne's fourth collaboration with Lopez. The first was his campaign for her debut fragrance Glow by J.Lo, launched in September 2002. Still Jennifer Lopez, launched in October 2003, and Miami Glow by J.Lo, launched this February.

Meanwhile, at the Windy City, high-end retailer Marshall Field’s State Street location is getting ready for the opening of the first U.S. boutique for the JLo fashion label. While, this is first in the U.S., this is the second store for the brand, the first being in Moscow that opened last year.