DALLAS, Dec 27, 2004/ FW/ --- Just a few months after the highly successful opening of the first-ever JLO boutique in Moscow, Sweetface Fashion Company announced that it will be distributing JLO by Jennifer Lopez sportswear throughout Russia and the former Soviet republics.

Partnering with Lugano, Switzerland-based investment firm Toroil, S.A., which will be responsible for both distribution and multi-brand stores as well as strategic openings of free standing JLO stores in Kazakhstan, the Ukraine, Latvia and 11 other former republics, Jennifer Lopez will find herself more popular than ever.

"The emergence of these dynamic markets provides enormous potential for Sweetface to achieve its strategic goal of making JLO a truly global brand," said Chip Rosen, Vice President of Global Licensing and Marketing, in a statement.

Giorgi Rtskhiladze, President of Toroil, remarked, "The Russian-speaking market expects no less than a star-quality fashion line when it carries the name 'JLO by Jennifer Lopez,' and we are excited to partner with Jennifer and Sweetface to introduce her brand to this market which we are certain will define the gold standard for casual, upscale fashion."

Toroil, S.A., is a Swiss Association, which does business in both Western and Eastern Europe, as well as throughout the countries comprising the former Soviet Union.

Toroil participates in a wide array of business ventures, from financing projects in the energy industry to marketing and promoting Western companies and products to consumers. Toroil is located in Lugano, Switzerland and in Moscow, Russia.

For more information about JLO by Jennifer Lopez merchandise, please log on: www.shopjlo.com