Beetle Bailey Gets His Own Apparel Line

NEW YORK, Jan 8, 2011 / FW/ — Move over Snoopy, the fashionistas has a new darling – Private Beetle Bailey!

The funny pages icon, who has entertained millions of readers for 60 years, is now serving as the inspiration for an all-new high fashion menswear collection.

In conjunction with King Features Syndicate, fashion trendsetters Darren Romanelli, founder of prominent streetwear brand Dr. Romanelli (DRx), and Hitoshi Tsujimoto, head of the hugely successful Japanese-based apparel company The Real McCoys, have teamed up to develop an Americana and military-infused Beetle Bailey apparel and accessories collection.

The limited-edition line will be unveiled at PROJECT New York, the leading advanced contemporary fashion event taking place at 82 Mercer Street, in New York City from January 16-18.

Romanelli and Tsujimoto are helping take one of the most popular and successful comic strips of all time to exciting new heights with the support of legendary cartoonist Mort Walker, the creator of Beetle Bailey.

Combining Walker’s original cartoon designs with Romanelli’s passion for reinventing classic properties and Tsujimoto’s Americana and military-inspired style, they have created a high-concept collection that stays true to the Beetle Bailey brand while drawing on some of today’s hottest fashion trends.

The Beetle Bailey collection will feature an array of apparel and accessories for men, including jackets, sweaters, pants, t-shirts, bags, hats and shoes.

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