Betsey Johnson Launches Too Too Pretty Fragrance

NEW YORK, Sep 19, 2012/ — With a name that is a cute play on words, Betsey Johnson’s Too Too returns sweeter, softer, and prettier. Embracing Betsey’s feminine side, the fragrance takes on a new persona- part mischievous, part playful, and all fun.

Too Too Pretty’s flirty facade features a blushing pink bottle trimmed with her iconic tutu- filled with a playful, spirited scent.

The Fragrance

An animation of Betsey’s boisterous personality, Too Too Pretty exemplifies modern femininity. Vibrant fruits rendezvous with enticing florals while lush woods linger amongst subtle musks.

Fresh waterlillies blend with hints of sparkling cassis and are topped off with lively bursts of lemon blossom. Delicate floral undertones of osmanthus, pink grapefruit flower and gardenia, mingle with whipped vanilla and smooth blonde woods to round out the alluring side of the fragrance.

The Campaign

Too Too Pretty speaks to the girl who is radiant, charming and confident. Energetic notes combine with an effervescent packaging design to create a scent that remains true to Betsey’s forever playful attitude.

Too Too Pretty will launch in September 2012 exclusively at Sephora through February 2012, followed by department stores and specialty boutiques worldwide.

Too Too Pretty retails for:

  • TooToo Pretty 100ml – $82.00
  • TooToo Pretty 50ml – $62.00
  • TooToo Pretty 30ml – $42.00
  • Rollerball – $18.00
  • Holiday Set – $62.00
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