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Versace: The Industrial Organic

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VersaceMILAN, Feb 21, 2008 / FW/ — Always feminine, ethereal and powerful Versace’s Autumn/Winter 2008-2009 womenswear collection took a careful look at the human body and the city environment. Donatella Versace used her expertise knowledge on how fabrics interact with the human form and pushed that idea by focusing on volume and balance. Interacting with these elements was the work and style of Tim Roeloffs.

Donatella Versace, always on the look out for new inspirations, and discovered the artist Tim Roeloffs on a visit to Berlin. Donatella saw the Tim’s ability to express contrapositions in a balanced style and decided it would work well with her collection. Accepting the offer to work with Versace, Tim Roeloffs, then created a series of collages that were translated into new prints.

For the runway show Versace redid the normal set up of a straight catwalk, and had a circular runway with a circular screen outlining the exterior of the room. On the screen, during the show, the large panels filled up with the industrial colors of Tim Roeloffs collages for Versace.

With yellow lines outlining the runway like a street “the study of the volume and balance of the body” was forced also into the integration of that body in it’s environment. For the Versace woman her environment is an industrial city, thus the work of Tim Roeloffs matches the metropolitan tones.

Shapes were organic and full of volume at the same time, while seam lines and displaced volumes curved ergonomically around the body. Dresses had full flowing backs or floating asymmetrical lines. Cropped coats were full and voluminous in shiny technical fabrics. Fabric treatments took on different degrees of wet, shine and glossy while shapes kept pure and clean.

In this collection Versace blended the beautiful with the crude in a sensual sophisticated fashion. Her industrial color choices and techno fabrics created the perfect balance to her soft feminine designs.

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