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Sportmax Fall 2008: Darker & More Grown Up

Posted by Sara Conde @ 9:10 am February 24, 2008
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SportmaxMILAN, Feb 24, 2008 / FW/ — It is truly a season of change when ‘reliable’ brands like Sportmax takes the plunge into being bolder and experimental by proposing a darker with a gothic vibe collection managing to be more grown up and sophisticated to the delight of Sportmax fans.

With black as the dominant color palette, a double-breasted short cropped jacket make up the top half of a traveling ensemble, with the lower half, a slightly shirred skirt that reaches the ankles, there is a touch of Transylvania in the collection.

But, the treatment is not cliché. In fact, because the take is very modern with an innocent vibe (sounds incongruent, but that is exactly the aura of the collection), Sportmax actually gained new fans with this very individualistic and grown up look.

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