Just Cavalli: A New Concept For A New Space
Daily Blog: Wednesday, Jan 19, 2005
Milan Menswear Show Fall 2005
By: Michelle Taylor
Photos below: Just Cavalli Boutique in Rome
Photos by: Giacomo Giannini, Courtesy of Just Cavalli
MILAN, Jan 19, 2005/ FW/ --- A new concept for a new space: Just Cavalli Boutique, Just
Cavalli Food, Just Cavalli Café.
The newest store for Mr. Roberto Cavalli is situated on Milan’s elite Via Della Spiga.
Sunday, day one of the menswear 2005/06 collections, was also the eve that Cavalli’s entourage, Pharrell Williams and fashionistas from the world over gathered to celebrate the launch of the 500square meter space, where champagne flowed and nibbles guzzled.
Fashion and food come together under 8107 punctiform bulbs that glitter in the ceiling of the store architecturally designed by Italo Rota.
Equipped with an astonishing cloud shaped elevator with white mink covered seat and mirrors that encompass the spiral staircase that links the three levels of the boutique in all its excellence and eccentricity.
“An innovative love of nature and a freedom of imagination are the elements that have led Roberto Cavalli to exploit his creative process throughout a career spent in the forefront of fashion.”
And as the press notes continue, it is “the adventurous reinterpretation of classical elements that is inherent in all Cavalli creations.”
The store not only contains a giant aquarium in the lower level with a giant 1107 crystal encrusted snake frieze, but endless forest flowers, exclusive Cavalli fabric covered chairs and two DJ consoles and bar counters.
Luminous and textured, graceful and ordered, the Just Cavalli boutique is a definite pit stop for anyone vaguely interested in fashion on their next trip to fashionville.
Website: www.robertocavalli.com
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