Set on Milan’s exclusive Via Sant’Andrea, Victor Horsting and Rolf Snoeren have stolen the scene yet again and turned everything upside down.

Like with their fashion, twisting the classical that plays with layers and volume, the 750 square foot space is perfectly symmetrical, based on Dutch and Swedish neoclassicism, with one exception: every detail is literally upside down.

Architect Siebe Tettero, along with Sherrie Zwail of Szi-Design worked the neat and calculated neoclassical design with astounding precision.

The space is divided into two gray-walled rooms flanked by two archways and embellished by two fireplaces.

Chairs hang from the oak parquet ceiling and gold leafed crystal chandeliers sprout from the floor while the doormat with the unmistakable Viktor & Rolf logo hangs above the entrance.

Even the television screen that shows their latest runway collection is fitted into an upside down white glazed cabinet inspired by 18th century Swedish tiled stoves.

As the perfect illusion by day, nights cannot but be transformed into an ambient and lighting installation, where mirrored doors on the wardrobes that house the collections are closed, leaving everything lit by lamps positioned at mid-height so that the Viktor & Rolf spectacle is not simply the ultimate shopping experience, but rather a new perspective on the everyday.

Viktor & Rolf
Via Sant'Andrea 14
Milan
Tel: +39 02 79 60 91