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Chanel: The Impulse-Buyer's Paradise
By: Tanya Jensen
Photos below: Chanel Store at Madison Avenue
Photos by: Tanya Jensen

Chanel NEW YORK, June 22, 2002/ --- Chanel's Shoe and Handbag boutique in New York opened on Wednesday, and its location next to the newly opened Chanel Fine Jewelry Boutique is nothing if not convenient.

What better than pick up some sexy slings, a chain mail evening purse and complimentary accessories in one swoop?

The 1,500-square-foot boutique showcases shoes, handbags, travel pieces and small leather goods from the 2002 Fall/Winter collection.

"Madison Avenue is the ideal location to tap into impulse purchases by local residents and tourists," Barbara Cirkva, Chanel's Executive Vice President of Fashion, explained.

"Our global shoe business has grown four times over in the past two and a half years. The time was right for the idea of pairing shoes and handbags into a unique retail concept."

Chanel
Chanel Store at Madison Avenue

The boutique will house new designs and runway pieces. Particularly gorgeous are the shearling 'accordion bag' (a steal at $2,725, considering the most expensive bag is $10,000), the chain-mail purses, and the heavenly 'birdcage shoe,' whose heel is constructed with gold wire.

The roaring success of the first Shoe and Handbag Boutique, which opened in Paris in 1999, convinced Chanel to let U.S. shoe and bag fanatics in on the action.

The company plans to open the third Shoe and Handbag Boutique in Orlando at The Mall at Millenia on October 18th - impulse buys to follow.

 

Chanel
Chanel Store at Madison Avenue

 

Chanel
Chanel Store at Madison Avenue

 

Chanel
Chanel Store at Madison Avenue

Chanel
Chanel Store at Madison Avenue

Chanel
Chanel Store at Madison Avenue

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