Brioni Expands in China and the Middle East

Brioni China World Mall Beijing
Brioni China World Mall Beijing

NEW YORK, Oct 25, 2012/ — Brioni continues to strengthen its presence abroad with the opening of boutiques in both Asia and the Middle East.

In China, Brioni brings its store count to fourteen with the opening of two new retail locations: a 655 square feet boutique in the exclusive China World Mall in Beijing (to date Brioni’s largest boutique in China), and a 394 square feet boutique in the Matro Mall in Suzhou.

In the Middle East, Brioni chose Riyadh as the location for their first boutique ever in the region, which consists of a 984 square foot two story space.

The boutiques were designed to offer a more sophisticated shopping experience and reflect Brioni’s new store design concept, which was rolled out early 2012 the world over and consists of a modern blend between tradition and innovation, incorporating contemporary furniture and materials such as lacquer, brass and bronze.

Brioni Matro Shopping Mall, Suzhou
Brioni Matro Shopping Mall, Suzhou

In addition to carrying the full ready-to-wear and accessory lines, these stores will also offer the full SU MISURA experience – Brioni’s Made-To-Measure service – which was recently celebrated at an event held in the Paris George V boutique on October 18th in the presence of Chief Master Tailor Angelo Petrucci.

The quintessence of exclusivity and a staple in the brand’s history, Brioni’s SU MISURA service further confirms the sartorial experience of its master tailors that transform each garment into wearable perfection worldwide.

 

 

Brioni Riyadh
Brioni Riyadh
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