Opening its third store in the Dallas-Fort Worth Metroplex, Clarks chose the upscale Northpark Center to launch its new shopping environment Pure, which is coming to the US for the first time. Introduced in the U.K. in May 2017, Pure is a new in-store design concept that focuses on simplicity and provides total flexibility in the way products are displayed and showcased. Positive consumer reception following a successful launch at the brand’s Manchester Market Street and Glasgow Buchanan Street stores encouraged Clarks to bring the updated shopping environment to its American retail outposts. “The premiumization of the retail environment is