NEW YORK, Feb 15, 2014/ — In the multi-designer platform of Concept Korea, Taeyong Ko’s BEYOND CLOSET proposed the “New Orange Boy” look, a reinvention of the original “Orange Boy” which is a Korean term that was used to describe the excessive consumption of wealthy offspring in Gangham (Seoul’s most lavish neighborhood) in the 1990’s.
Notorious their debaucherous ways and exorbitant purchases of luxury goods and vehicles, the “Orange Boy” became the symbol of conspicuous consumption in Korea. With the Millennials coming of age, this new generation strives to live their own lives independent of family riches.
And to these young men, Taeyong Ko proposes loose fitting pants in solids, plaid and original print. Luxe fabrics like cashmere are seen on sweaters and pullovers. Coats and jackets are in luxe wool or leather.
Surprisingly, the luxury factor is still evident but it is not conspicuous.
Photos by Dan Lecca, courtesy of Concept Korea