Innovative denim brand G-Star RAW has partnered with legendary photographer Ellen von Unwerth on their Spring 2015 campaign that launched in early February. With an affinity for denim and the female subject, von Unwerth was a natural choice stating, “G-Star has always been on the raw, spontaneous, kind-of-young-and-wild side – my work fits them in that way.” The campaign’s first image depicts vun Unwerth’s signature style featuring an inverted-posed model in a black and white image wearing a signature style of jeans from the spring collection. A return to the brand’s roots, G-Star RAW’s campaign embraces jeans as an individualistic