The women’s euphoria Calvin Klein scent is an addictive oriental composed of exotic fruits, seductive florals and a rich creamy signature. The men’s scent is a fresh oriental fragrance with a modern balance of ginger pepper cocktail, black basil and a creamy suede accord.
To celebrate its 10th anniversary, euphoria Calvin Klein brings back supermodel and philanthropist Natalia Vodianova, the original face of the fragrance.
“Calvin Klein has been such an integral part of my career, and I am honored to be the face of the new euphoria campaign,” said Vodianova. “Shooting euphoria Calvin Klein on location in beautiful Hawaii made this an even more special experience for me.”
Debuting in July 2015, the new euphoria Calvin Klein global campaign was shot by renowned photographers Inez Van Lamsweerde and Vinoodh Matadin on location on a stunning Hawaiian beach with creative agency Lloyd & Co in conjunction with Calvin Klein, Inc.’s in-house ad agency and creative studio.
For ten years, euphoria Calvin Klein advertising campaigns have artfully brought a beautiful dream to life with lustrous imagery and fantasy-like interpretation. The new campaign imagines a women’s fantasy, heightened by the presence of a male counterpart, model Tyson Ballou.
Also launching in August is a new limited edition euphoria Calvin Klein fragrance for women and men, euphoria essence Calvin Klein. True to the modern sophistication of the brand, euphoria essence introduces an iridescent expression of pleasure and fantasy to the fragrance’s portfolio.
EDITORIAL CREDIT: euphoria Calvin Klein
IMAGE CREDIT: © 2015 Inez Van Lamsweerde and Vinoodh Matadin
VIDEO CREDIT: © 2015 Inez Van Lamsweerde and Vinoodh Matadin