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A.F. Vandevorst Popping Up in Antwerp and Other Cities - FashionWindows
DALLAS & PARIS, Dec 3, 2009 / FW/ — Calling a spade a spade, A.F. Vandevorst is launching its latest project, GUERILLA STORE – AKTION I, a pop up store that will be open in Antwerp, Belgium from Dec 17, 2009 to Mar 31, 2010, after which it will move to a new city for others to discover. Pop up stores are a type of guerilla-style marketing wherein like the merchants of yore, they set shop from place to place wherever and whenever a fair is being held. The medieval fairs merchants might be gone, but the concept still lives