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Wireless: It's A Man's World; Cingular Survey Says That Men Continue To Hold The Title Of Top Wireless Talkers

DALLAS, Jun 23, 2003/ FW/ --- If land line phones are for women, wireless phones are for men. According to a survey released today by Cingular, guys gab more on wireless than gals.

For the third year in a row, men prove to be the most garrulous in the wireless world. Men talk 14 percent more on their wireless phones than do women, according to a survey conducted for Cingular Wireless.

Men use their wireless phones an average of 438 minutes a month, compared to an average of 377 minutes a month for women.

A very interesting finding, since women have always been perceived as 'always on the phone'. But of course, those were during the dark ages of 'fixed landlines.'

But girls, don't worry. According to the same survey women are not really that far behind. On average, men and women use wireless phones for 406 minutes each month (nearly seven hours).

There is little difference between men and women using gaming features. Surprisingly, approximately six percent of women, compared to three percent of men, use the gaming feature frequently on their wireless phones.

Other differences in the sexes:

Convenience still remains the top reason for wireless phone usage, with 60 percent of wireless users indicating they primarily use their wireless phones for convenience purposes. Safety is next in line, at 21 percent.

Women use their wireless phones to talk to friends and family more than men do, as 80 percent of conversations by females are for friendly chat versus 67 percent for men.

Men use their wireless phones more for business. Men say that 30 percent of their conversations are for business, compared to 18 percent for women.

"Wireless usage is more popular now than ever," said Greg Roberts, director, marketing, Cingular Wireless. "Men continue to lead the pack in usage of wireless minutes, but there is also an upward trend in both sexes in usage of wireless applications, such as gaming and text messaging."

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