Wireless: It's A Man's World; Cingular Survey Says That Men Continue To Hold The Title Of Top Wireless Talkers
DALLAS, Jun 23, 2003/ FW/ --- If land line phones are for women, wireless phones are for men.
According to a survey released today by Cingular, guys gab more on wireless than gals.
For the third year in a row, men prove to be the most garrulous in the wireless
world. Men talk 14 percent more on their wireless phones than do women,
according to a survey conducted for Cingular Wireless.
Men use their wireless
phones an average of 438 minutes a month, compared to an average of 377 minutes
a month for women.
A very interesting finding, since women have always been perceived as 'always
on the phone'. But of course, those were during the dark ages of 'fixed landlines.'
But girls, don't worry. According to the same survey women are not really that
far behind. On average, men and women use wireless phones for 406 minutes each month
(nearly seven hours).
There is little difference between men and women using gaming features.
Surprisingly, approximately six percent of women, compared to three percent of
men, use the gaming feature frequently on their wireless phones.
Other differences in the sexes:
Convenience still remains the top reason for wireless phone usage, with
60 percent of wireless users indicating they primarily use their
wireless phones for convenience purposes. Safety is next in line, at
21 percent.
Women use their wireless phones to talk to friends and family more than
men do, as 80 percent of conversations by females are for friendly chat
versus 67 percent for men.
Men use their wireless phones more for business. Men say that 30
percent of their conversations are for business, compared to 18 percent
for women.
"Wireless usage is more popular now than ever," said Greg Roberts, director,
marketing, Cingular Wireless. "Men continue to lead the pack in usage of
wireless minutes, but there is also an upward trend in both sexes in usage of
wireless applications, such as gaming and text messaging."
|