The site claimed the number one spot in each of the four categories: Ease of Use, Customer Confidence, On-Site Resources and Relationship Services. Gomez cited eddiebauer.com's wide product selection, content range, innovative tools and consumer-friendly site features as some of the key benefits of the site. In addition, shoppers have fundamental policy and ordering information constantly at their fingertips. Gomez also applauded the Eddie Bauer site for its easy navigation, depth of resources and integrated information.

"Eddie Bauer is extremely proud to be recognized by Gomez as the number one apparel e-tailer," said Mark Staudinger, divisional vice president for Eddie Bauer's I-Media division. "We feel our commitment to unsurpassed customer service, viewing everything we do through the eyes of our customers, is a key factor in eddiebauer.com's continued success. As we expand our online market, we remain committed to continuing our 81-year old tradition of providing customers with high-quality products and excellent customer service."

Eddie Bauer's new section, "Instant Outfits", was also cited as a key benefit by Gomez. The tool suggests outfits for men and women and makes it easy and fast to purchase the ensembles. Shoppers have the luxury of viewing apparel products on a model or in a flat shot. In addition, clothing can be viewed in all available colors. Eddiebauer.com also offers an extensive personal account area where users can store multiple addresses, check on order status and history, use a handy reminder service and create a wish list. In addition to enhancing its site features, Eddie Bauer has recently expanded its offering to meet the needs of its consumers by launching eddiebauerkids.com in October 2000. Eddiebauerkids.com is a children's clothing and accessory collection currently available exclusively online.