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Sun or None, Bronze Beautifully Top Tanning Tips From Estee Lauder
Photos below: ESTEE LAUDER COLLECTION OF SUN PROTECTION AND TANNERS Sun or none, bronze beautifully. Estee Lauder's complete collection of sun protection and self tanners
Photos courtesy of Estee Lauder
NEW YORK, May 24, 2001/ -- Outdoors or in, Estee Lauder offers
expert advice on how to bronze beautifully ... and intelligently. In The Sun
and Sunless, Estee Lauder's complete collection of sunscreens and self-tanners
are available in sleek new packaging at Estee Lauder counters nationwide and
via www.esteelauder.com.
In The Sun: Smart Protection
Estee Lauder's In The Sun sunscreens are non-oily formulas that offer
serious sun protection and skincare benefits. An exclusive blend of
Micronized Titanium Dioxide gently shields skin from the sun's harmful UVA and
UVB rays, while advanced moisturizers and a special lipid complex prevent
dehydration. Vitamins C and E, and soothing plant extracts keep skin calm.
Non-whitening and non-irritating, too.
Elizabeth Hurley, Estee Lauder spokesmodel knows the importance of sun
protection. "I very rarely sunbathe and when I do I wear a very high
sunscreen. I use Estee Lauder SunBlock for Face SPF 30 on my face and chest
and at least a SPF 10 everywhere else," says Ms. Hurley. "I've recently
become obsessed with fake tans and anoint myself with Estee Lauder's Go Bronze
about twice a week."
SunBlock for Face SPF 15 or SPF 30
SunBlock for Body SPF 15 or SPF 25
Oil-Free Sun Spray SPF 15
After Sun Rehydrator
TOP TIPS ON SUN PROTECTION:
From Dr. Daniel Maes, skincare specialist and Vice President, Research &
Development, Estee Lauder.
- SunBlock is not just for sunbathing, but all outdoors activities --
gardening, golfing, sight-seeing.
- 15 minutes before sun exposure, apply sunblock.
- Apply sunblock over daily face and body moisturizer.
- Re-apply every 2 hours.
- Work sunblock into skin evenly.
- Never leave any area unprotected. Don't forget eyes, nose, tips of
ears, and even the part of your hairline.
- UV rays can penetrate your swimsuit fabric. Get under there!
- STAY COOL. Alternate between sun and shade every hour to reduce the
skin's temperature.
- Re-apply sun protection after swimming, exercising or any vigorous
activity. Perspiration depletes the layer of the product on the
skin.
- At the end of a day in the sun, hydrate skin with an intensive
moisturizer, like After Sun Rehydrator.
Sunless: Smart Sun
Estee Lauder's Go Bronze Tinted Self-Tanners and Sunless SuperTan work
quickly to develop a sun-drenched tanned look. The lightweight formulas
contain advanced treatment technology to keep skin hydrated, and vitamins C
and E to protect skin from oxidants.
"I always travel with Go Bronze because it's a good way to hide jet lag,"
says Aerin Lauder, Vice President, Global Advertising, Estee Lauder. "With
self-tanners you can maintain a tanned look anytime of the year. Go Bronze
Tinted Self-Tanners are a safe, easy way to get a bronze glow in minutes."
Go Bronze Tinted Self Tanner for Face
Go Bronze Tinted Self Tanner for Body
Sunless SuperTan for Face (medium or dark)
Sunless SuperTan for Body (medium or dark)
Sunless SuperTan Spray (medium or dark)
Body Smoother Exfoliating Creme
Bronze Booster Moisturizing Tan Builder
TOP SUNLESS TANNING TIPS:
From Estee Lauder's expert skincare team.
- Allow enough time day or night for proper application and setting.
- Let skin dry for 15 minutes before dressing or going to bed.
- Exfoliate the skin before application. Smooth skin helps prevent
dark spots on rough patches and gives a more even tan.
- Prior to self-tanning, apply a small amount of your favorite body
moisturizer to knees, elbows, knuckles, toes and fingers (all of
which tend to get darker than other areas).
- Apply self-tanner evenly, everywhere -- don't miss one spot.
- Massage self-tanner into skin starting at the tops of feet and
moving to legs, buttocks, stomach, chest, arms, and neck.
- Remember to blend for a uniform looking tan.
- Blend a bit on highlight areas -- cheek, nose, forehead -- for a
blush or bronze.
- To maintain the tan, reapply self-tanner about every 3 days.
- Remember to keep skin moisturized.
Suggested retail prices available at www.esteelauder.com.
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