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Estee Lauder Introduces 8 New Ways To Treat Yourself: The Private SPA Collection
Photos below: Estee Lauder The Private Spa Collection
Photos courtesy of Estee Lauder
NEW YORK, May 17, 2001 /FW/ -- THE SITUATION:
We have entered the age of overdrive. We're overstimulated,
overcomplicated, overcommited, overstressed, and overdue for serious caring.
Our bodies are hostages to our fast-forward lives. Take this moment to stop
and listen to your body for a minute. What the body wants is a head to-toe
tune-up, with meaningful, effective attention.
THE SOLUTION:
Estee Lauder introduces The Private Spa Collection, available at all Estee
Lauder counters, Estee Lauder Spas and on www.esteelauder.com.
The collection of seven extraordinary bath products plus a candle has mind-lifting
scents and sensuous textures that refresh and renew a body in overdrive. The
lineup is powered by the synergy of botanicals and advanced science. The
result: intensive efficient formulas that help enhance how the body looks and
performs.
Recent research tells us that the #1 desire today is "taking time for
oneself," and that women love to use bath and spa products as a way to relieve
daily stress and pamper themselves. So, The Private Spa Collection is right on
time and target.
Private Spa includes two distinct fragrances, each designed to ease
tension, stimulate the mind and help encourage a tranquil, transporting
experience.
The Private Spa products packaged in blue (Sea Plunge Calming Soak, Light
Rain Moisture Droplets, Smoothing Feat Manicure/Pedicure Treatment, Calming
Aura Scented Candle) have a water-inspired scent that sparkles with notes of
cilantro and citrus, while oak moss and violet leaves provide a soothing
counterpoint.
The green Private Spa products (Crystal Glow Sugar Rub, Best Tressed
Intense Hair Treatment, SeaFoam Gel Wash Cleanser) feature a clear, crisp new
take on the scent of mint. The zingy notes of peppermint, spearmint and
pennyroyal are complemented by a surprise splash of peach tea.
THE PRODUCTS:
- Crystal Glow Sugar Rub. A gentle sea-green body scrub powered by natural cane sugar. 17.6 oz./400 ml. (Suggested retail $35.00)
- Sea Plunge Calming Soak. A luxuriant pearly blue cream gently cleans and conditions skin in bath or shower. 13.5 oz./400 ml. (Suggested retail $30.00)
- Light Rain Moisture Droplets. Skin gets an instant "drink" from Blue Agave Extract in this intensive after-bath moisture treatment. 6.7 oz./200ml. (Suggested retail $30.00)
- Healing Essence for Mind and Body. An exceptional curative elixir for both skin and spirit that incorporates over 25 precious, essential oils. 3.4 oz./100ml. (Suggested retail $35.00)
- Smoothing Feat Manicure/Pedicure Treatment. Overnight hand and foot hydrating and softening mask with paraffin, concentrated lubricants and emollients for super-soft skin. 6.7 oz./200ml. (Suggested retail $22.00)
- Best Tressed Intense Hair Treatment. A clarifying, moisturizing and conditioning hair mask. 6.7 oz/200 ml. (Suggested retail $22.00)
- SeaFoam Wash Gel Cleanser. The sparkling scent cleans, conditions and refreshes skin. 6.7 oz./20 ml. (Suggested retail $22.00)
- Calming Aura Scented Candle. Blue pillar candle features a special de-stressing scent; transforms any room into a calming, serene sanctuary. 3" x 3". (Suggested retail $18.00)
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