My Virtual Model, Inc. is the world's first and most comprehensive virtual technology company that just launched a new life-like 3D-model technology, called E3. The Lane Bryant website is the first in the world to take advantage of this new E3 technology whereby women can see a realistic depiction of their body from many different angles including front, sides and back.

After logging on to the Lane Bryant website, users answer a series of basic questions to personalize their own 3D model representing their specific body shape as well as facial characteristics and hair. After creating a personalized look-alike, customers can try clothes on their virtual image using the latest plus-size fashions from Lane Bryant.

"Our customers love being able to try out several outfits online before they go to the store to buy." Says Chris Hansen, executive vice-president of marketing for Lane Bryant. "It's a time saver, it helps women define which styles look best on their body, and it's fun!"

With over 650 stores, Lane Bryant provides stylish, high-quality fashion for plus-size women in sizes 14-28. Lane Bryant offers a wide selection of apparel from career and casual to eveningwear -- as well as a collection of accessories, hosiery and intimate apparel.