With enhanced technology and a unique, new state-of-the-art application from EZface.Com Inc. that will be introduced to consumers this summer, L'Oreal will once again prove why the company has earned the distinction of being the leader in beauty and technology worldwide.

This new interactive Online Makeover Tool, was developed by EZface .Com Inc., a New York based Technology company, specializing in photo realistic simulation of cosmetic products on consumer's picture. The makeover does not require users to have any special programming or computer processing capability. "All the consumer need have, is access to a digital camera and then follow some simple directions on how to take the photo," says Bill Cornish, Senior Vice President, Internet and Ebusiness for L'Oreal.

Consumers will be able to apply make up on their own image through a simple process that allows the user to send a digital photo to any L'Oreal brand site and retrieve the ready-to-use photo with the aid of an assigned password. They will then be able to test any number of products on their own image and see which colors might best suit their skin tone and texture, for day or evening and any occasion.

In this current marketplace, online visitors are always looking for cutting edge technology from their favorite sites. This stimulates their return. After extensive tests, L'Oreal management found that the Online Makeover Tool provides an exciting new vehicle for improving consumer education, strengthening brand loyalty, increasing site traffic and stimulating purchases. "This is a tremendous advancement from the older technology of applying make up to a models face. People want to play with makeup on their own face. They can't relate to a model's face especially when experimenting with avant guarde looks," explains Mr. Cornish.

"EZface technology offers the consumer a real time in-store shopping experience over the Web. This revolutionary technology will change consumer trial and purchase now and in the future!" added Gary Savage, CEO of EZface Inc.

Consumers will had their first opportunity to test The Online Makeover Tool in Cannes during the film festival, where L'Oreal set up booths for the on-site introduction. The initial reaction according to a number of onsite visitors was a definite, WOW!

A full launch of the online technology will follow at the end of June beginning with L'Oreal Paris. Sometime in late August, the application will roll out in the U.S. on some of L'Oreal USA's divisional brand sites.