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Hogan Script Bag:
Most Wanted (Especially in Hollywood)
By: Melanie Rickey

May 24, 2002/ FWD/ --- You are a Hollywood executive. It's Friday night and, as usual, you're facing the pile of scripts, books, videos and DVDs to take home for the Weekend Read.

You've got no decently-sized receptacle in which to carry them safely. Instead your embarrassingly tawdry tote must attempt to do the job.

You have to squash in the unbound, tattered scripts. This isn't very Hollywood of you.

Enter Marin Hopper -- ex-fashion director of Elle US, and daughter of Hollywood legend Dennis Hopper -- and Emanuele Della Valle, chief marketing officer for Tod's and Hogan (and son of Tod's supremo Diego Della Valle). They saw the problem, and solved it together.

The result? The Script Bag by Hogan, the first and only tote on the market designed with hard-working Hollywood executives in mind.

"The producers, directors, screenwriters and actors I know always complain that there is no practical bag wide enough for their weekend reads," explains Marin Hopper.

"Scripts need to be laid flat, and stacked inside the bag -- not placed on their side. This bag is big enough for that, plus you can zip it and check it," she says.

"We were looking at our friends in Hollywood carrying their inappropriate bags, so we decided to do them a favor," says 26-year-old Emanuele Della Valle.

"We considered their reality, their lifestyle and their needs. So of course, as well as being perfect for the equipment of a movie executive -- including an iPod, a cell phone, and laptop as well as scripts -- it is also a perfect and practical traveling bag."

The bag -- a sturdy cream canvas tote with chocolate or red leather trim -- contains matching leather iPod, cell phone and palm pilot holders as well as a pull out laptop bag and folder.

It is also emblazoned with a H, "either for Hogan or Hollywood," explains Della Valle. The Script Bag was launched last week in New York at the Tribeca Film Festival -- Robert de Niro and Martin Scorcese were the first recipients.

It will become available from international Hogan boutiques in June, in a limited edition run, and must be reserved in advance.

And the list is getting big. "We are even joking about making some leather Oscar pockets for next year," says Marin.

Hogan Hogan Script bag
(Photo courtesy of Tods-FWD)

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