What is a DigiThong™?: Practical and Unique Product Designed By Women for Women
New York Fashion Week Spring 2004
Photos courtesy of DigiThong™
DALLAS, Dec 11, 2003/ FW/ --- DigiThong™, the innovative line of cellular phone accessories created to meet the needs of women, has announced a special Holiday Gift Pack which includes a decorative chain with a locking device, plus an interchangeable leather strap packaged in a beautiful designer bag for only $59.95.
What is a DigiThong™?
Co-designed by entrepreneur Janet Curry, founder and
president of DigiThong™, this unique product is a fashionable waist or
hip-length strap in a wide variety of styles, and universal locking device that
allows the wearer to attach most cell phones or PDAs for ease of use.
"Men can always grab their cells from their belt loops when they ring, but
women are often fumbling in purses, and missing calls," said Curry.
She also
noticed the number of cell-phone mishaps-dropped from laps, dropped in commodes,
or lost when clipped to purses.
In emergencies at work, many women do not have
access to their phones which are stored in their desks. The DigiThong™ allows a
woman to keep her phone handy at all times.
Last year, 1.3 million people had
their cell phones stolen, but more (some 1.6 million) lost their cell phones,
according to a Continental Research survey. If the cell phone is lost or stolen,
so is valuable information.
"The DigiThong™ Signature Line features designs with crystals, rhinestones,
metal studs, and much more," said Janet Curry.
"Through research and interaction
with our customers we learned that function and fashion go hand-in-hand and
women wanted our product to compliment their personal style."
DigiThong™ can be worn with a variety of different garments providing easy
access to the cell phone at a moment's notice while securely holding it.
It
comes in various sizes to fit any shaped person, either around the waist as a
fashionable belt accessory, or around the torso like a purse. The DigiThong's™
patented, sleek universal locking device is designed to fit most phones, PDAs
and two-way communications devices on the market.
DigiThong™ is available online at www.digithong.com, and by ordering through its clearing
house, DigiThong™, Inc. at (323) 904-0232.
|