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High Tech For High Fashion
New York Fashion Week Spring 2004
By: Mari Davis
DALLAS, Aug 7, 2003/ FW/ --- Living in Dallas' Telecom Corridor has its advantages. If there is
something new about wireless technology, you hear about it before it hits the mainstream
press.
But it is not just wireless per se. It's the technological advances as a whole.
As each fashion season goes by, the shows are becoming a parade of 'technological gizmos' as
well as the latest fashion.
The fashion flock, from the looks of it, is keeping up with both high fashion and high tech gizmos.
A PDA, a cell phone, and a laptop are as much as a fashion accessory as the latest Fendi handbag.
So what are the latest gizmos the fashion flock will probably bring to the shows during
Spring 2004 international fashion season?
Here's the list:
- The Logitech® io™ Digital Pen
Pen and paper is the lifeblood of a fashion journalist and retail buyers. In every show,
they take down notes to be used later when writing the article.
The Logitech® io™ Digital Pen can easily be their best friend. Launched last
November 2002, Logitech dubbed it as "the pen that remembers everything you write."
Using optical sensing technology licensed from Sweden-based Anoto, the Logitech
io makes it easy to digitally capture, archive and share handwritten notes via
email.
An optical sensor located beneath the pen's ballpoint tip captures the
handwritten notes, storing up to 40 pages of handwriting.
The captured writing is easily transferred to the PC by docking the pen in the provided
USB cradle. The Logitech io pen addresses the way people prefer to work, saving the time
required to recopy or scan notes into the PC , and making sure that wherever and whenever
a creative thought occurs, pen and paper are ready to preserve it.
(Photo courtesy of Logitech)
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