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Oprah Winfrey Starts Bra Revolution To Find The Perfect Fitting Bra
By Mari Davis
Photos below: Pattie Ficorilli, Maidenform's fitting expert, says, "A bra that fits properly should be so comfortable, you shouldn't even feel like you have one on."
Photos courtesy of Maidenform Brands
LOS ANGELES, Nov 19, 2005/ FW/ --- For fans of Oprah Winfrey who tune in regularly to her show, they saw this week the ‘Bra Revolution’ that the No. 1 talk show host in the U.S. started as she encourages women from all ages to find the perfect fitting bra with the help of Nordstrom via the ‘Oprah Bra Boutique’ unveiled in her show.
As Oprah revealed, 8 out of 10 women are wearing the wrong size bra. To find out if you are one of them, answer the following questions. If you answer, "yes" to one or more of these questions, you're wearing the wrong bra!
- Do your bra straps dig into or slip off your shoulders?
- Does your underwire poke into your breast tissue?
- Does your bra ride up in the back?
- Do your breasts sag under your clothing?
- Do you feel like taking off your bra before the day is over?
- Do the buttons on your blouse gap at the bustline?
- Do your breasts spill out of your bra's cups?
- Have you recently gained or lost more than 10 lbs?
Maidenform, a global intimate apparel company known for its women’s lingerie lines is joining Oprah in helping women find that perfect fitting bra.
Pattie Ficorilli, Maidenform's top bra fitting expert, says, "A bra that fits properly should be so comfortable, you shouldn't even feel like you have one on." She offers these simple steps to ensure the perfect fit for maximum comfort throughout the day.
How to Find the Right Size Bra
Band Measurement - Most women measure their ribcage under their breasts to get their band measurement. To double-check the measurement, wrap a tape measure snugly around your back, under your arms and across the top of your chest.
"This is another technique to assess your band size," says Ficorilli. "Keep in mind your ribcage expands and contracts when you breathe so by taking both measurements you'll get the best indication of your band size for a more comfortable fit."
Cup Measurement - With your bra on, wrap a measuring tape around your back and across the fullest part of your bust and take a gentle measurement. To get your cup size, subtract your band measurement from this measurement.
If the difference is:
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1 inch = A cup
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4 inches = D cup
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2 inches = B cup
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5 inches = DD cup
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3 inches = C cup
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6 inches = DDD cup
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Example:
Cup measurement = 39
Band measurement = 36
3 inch difference = size 36C
For an even faster way to figure-out your correct bra size, log-on to www.maidenform.com for a quick guide that will calculate your perfect bra size.
"The key to looking great is to start with the right bra," adds Ficorilli. "When women look and feel their best they exude confidence and are irresistible!"
Flawless Fit is More than Band and Cup Measurements
Ms. Ficorilli also suggests that women adjust their shoulder straps snugly. "The straps are key -- even if the bra band and cups fit properly the straps will slide off your shoulders if they are not adjusted correctly," she says.
And then there is the hook. Another little known secret is that a bra that fits well should be fastened on the middle hook. If adjusted properly, that dreaded "back bulge" will be minimized because the bra will be even in front and back. When a woman wears a band size that is too large, the bra rides up, accentuating back bulge. The same goes for wearing a band size that is too tight.
For more information, please log on: www.maidenform.com
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