DALLAS, Nov 15, 2005/ FW/ --- Putting a fresh spin on his very popular Cali Clothing line, Cal McCollum turns basic tees into easy glamour as he adds beads, wood ring accents and double spaghetti-straps, making the everyday wear shirt a versatile garment.

Originally designed as a line of tops with built-in bra support, Cal McCollum’s unique design and fabrication of soft cotton shells stood out among the rest with its comfortable and ‘natural’ looking fit.

Understanding that today’s women have very active lifestyles and usually follow a very busy schedule, McCollum added embellishments such as beads and wood rings, creating a sense of sophistication, making the silhouettes pretty enough to be easily dressed up with pant suits, skirts or elaborate coats and jackets.

Giving a nod to the neutral color palettes trend for Spring 2006, the FiDM fashion design graduate opted for a muted color palette of lavender, apple green, blue, rose, teal, black and white.

Using soft cotton Lycra blends and 2x1 baby rib shells, Cali’s wearability and ease make it a favorite even among Hollywood celebrities.

Prominently featured on the ABC smash hit series, “Lost,” Cali is worn by the show’s lead actrees, Evangeline Lilly.

Off camera, stars like Eva Longoria, Debra Messing, Katie Holms, Shannon Doherty, Courtney Thorne Smith, Alyssa Milano, Rose McGowan, Carrie Lynn Pratt and Drea DiMatteo are big Cali fans.

Retailing from $48 – 70, Cali is available in stores like Nordstrom and specialty boutiques nationwide including Planet Blue, Bella Gray and Fred Segal in Los Angeles and Diana Jeffries in New York.

CALI
718 Gladys Ave 3rd Floor
Los Angeles, CA 90021
Tel: (213) 892-1598
Fax: (213) 892-8242
Website: www.calicoclothing.com

Buyers Contact: KATHY WALKER SALES 127 East 9th St. #504 Los Angeles, CA 90015 Tel: (213) 489-3055 Fax: (213) 489-5639

Press Contact: MANNFOLK PUBLIC RELATIONS 525 Fairmont Road Burbank, CA 91501 Tel: (818) 557-7447 Fax: (818) 567-0488

Cali Spring 2006

Cali Spring 2006

Cali Spring 2006

Cali Spring 2006