Faith Connexion: A Breakout Collection of Jeans & Street Wear
By Contributing Writer
Photos below: From the Faith Connexion Collection
Photos courtesy of Faith Connexion
PARIS, Apr 22, 2005/FW/ --- Paris playboy and international jetsetter, Illan De Louis has
introduced his new range of urban bling-bling wear.
The new line, Faith Connexion, has been eagerly embraced by buyers and has already become a wardrobe favourite among top stylists and television personalities.
De Louis was the co-founder of the YOU, a t-shirt line that in two years became a favourite among today’s biggest stars such as Missy Elliot, Limp Biskit and P. Diddy.
This new brand is anchored in passion, mysticism and the clash between the rational and irrational.
And according to De Louis’ friend and business partner Michaël Papo, all future collections will invariably be rooted in “bounty, harmony and the unbridled energy of Rock & Roll sex appeal!”
Thanks to the duo’s aggressive marketing their wide distribution network and edgy and sexually charged advertisement campaigns, the line immediately found die-hard hard as it appeals to fashion victims, partygoers, bimbos, the jet set and stars.
Papo is the business talent behind the line, and De Louis handles all designs aspects and communications for Faith Connexion.
Launched in September 2004, the duo presented their new Faith Connexion line composed of t-shirts, tops, and jeans to international buyers at two international tradeshows held in Paris.
As an immediate result, the line was immediately snatched up by Galeries Lafayette and Printemps.
An additional 1,500 clients in the world contributed to the colossal success of the brand, which has sold more than 100,000 pieces since it recent launch.
|