Made from the finest European and Japanese denim, Red Engine exploded into the fashion scene in 1998, when James Boldes, former head of production at Guess Jeans founded the company and it became an instant favorite among the jeans-wearing public, experiencing phenomenal growth since its naissance.

A darling among the glitterati, the latest being Jessica Simpson who wore a custom-made pair of Red Engine shorts for the hit movie ‘Duke of Hazzards’ and her personal appearances for the movie, the label is sold at top boutiques nationwide.

‘Red Engine jeans is only sold at specialty stores because we want to maintain the label’s exclusivity,’ Adnan Abbasi, a spokesperson for the company replied when asked if there are plans to expand their current retailers.

Sold in the U.S. and Europe, Red Engine offers jeans, shorts, skirts and jackets, all in denim of course. With 9 different cut styles of jeans, women from 16 to 60 can find a flattering fit for their figures.

For Spring 2006, Red Engine offers new washes including acid wash, an addition to their existing 20. The label also offers corduroy for spring, the fabric so light that you will forget its cords.

Available in several twill shades, the light corduroy fabric is a prime example of the innovations that Red Engine offers to its growing number of customers every season.

The label, which does not advertise and relies on word-of-mouth advertising, has had a cult following that can easily be called the ‘Sisterhood of the Red Engine Jeans’ because of their loyalty to the brand.

Anyone who has ever worn or just even tried on a pair of Red Engine jeans swears that the fit is flattering and comfy.

‘Time to leave D&G and move to Red Engine,’ commented Heide Winkenwerder, Los Angeles Bureau of FashionWindows when she tried on a pair during the Design Suites event at Los Angeles, held in conjunction with Mercedes-Benz Fashion Week at Smashbox Studios.

Living the casual lifestyle in the City of Angels, jeans are a big part of Ms. Winkenwerder’s wardrobe. ‘The fit is perfect, and this is the best pair of jeans I’ve worn in years!’ she added.

Website: www.redenginejeans.com