Cia Maritima Spring 2005
Sao Paulo Fashion Week Spring 2005
Cia Maritima: It’s in the Fabric
Photos by FW
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SAO PAULO, Jun 21, 2004/ FW/ --- Founded in 1990, Cia Maritima is owned by the Rosset group,
the biggest manufacturer of Lycra in South America. And that is Cia Maritima’s biggest advantage to its competitors.
With access to the cutting edge technology on Lycra, Cia Maritima has already half the battle when it comes to choosing the right fabric.
And for its Spring 2005 collection, you can be rest assured that Cia Maritima used the latest technology.
But it is also a double-edged sword. Technological advances are “not visible” to the eye on the runway, where the audience is looking for drama.
Being aware of that, Cia Maritima used a live band to provide the music during the show, making sure that the audience will notice.
The swimsuits presented are sexy and very revealing and will definitely sell. The design themselves are not revolutionary because the innovation is in the fabric. And in the end, it becomes Cia Maritima’s biggest strength. The swimsuit no matter skimpy will not fall apart when the first wave hits.
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