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Michael Stoney
Michael Stoney
Michael Stoney, designer for dug
(Photo by PRNewsFoto)
Send this photo as a postcard.

Press Contact for dug:
Miatta David
MVD INC
Tel: (718) 804-2356
Fax: (718) 804-2357

Isn't It Time You Changed Your Underwear?

Aug 29, 2002/ --- Comfort and style are two key characteristics a man looks for to build his wardrobe, but where should his style begin?

The more you search, and the deeper you dig, dug, a new line of underwear, will provide an innovative style for men's underwear and loungewear fashions.

Men do not have many options for under their gear, breaking ground for the creation of dug. The creativity and unique styles of Michael Stoney, creator of dug, will introduce variety into men's underwear and loungewear attire.

Today, men are looking for the right fashion in loungewear and underwear, creating a path for Stoney to generate a new type of product, where a man can "get dressed before he gets dressed."

Who would have thought an orphan, who later became a detective for the NYPD, would be designing men's underwear and loungewear attire.

Stoney joined the NYPD in 1992, and became a detective in 1994. When Michael Stoney was shot in the line of duty almost 6 years ago, he had no idea that the bullet (which is still lodged in his stomach) would lead him to the world of underwear and fashion.

Stoney's injuries forced him to retire from the NYPD in 1997. With a passion to help others and a willingness to survive, Stoney has overcome many obstacles in his life, helping him achieve his "PHD" in life and in people.

Stoney attended the annual NYPD and corrections family and friends ski trip to the Berkshires, in Massachusetts, where male and female cops had to dress in their favorite pajamas to impress one another at the pajama party.

Realizing that the males had so few choices of stylish pajamas, Stoney decided it was time to revolutionize the male gear down under. dug will allow men to finally have the ability to wear their favorite down time clothing around the house, as well as venture outside in the same outfit.

dug is a men's lifestyle brand of loungewear, where men can live a comfortable, stylish and relaxing life at any time of the day.

dug is the hottest new style in the fashion world. Artists such as Usher, Gwen Stefani of No Doubt, Backstreet Boys, N'Sync, Toni Braxton, 112, Q-Tip, Donell Jones and Ja Rule are just a few of the many trendsetters found wearing dug.

In addition, movie stars and athletes have sported the comfortable look of dug. For example, Leonardo DiCaprio, Tyrese, Michael Grant, Chris Webber, Steve Francis, and John Sally dig this new style.

The unique logo was created in support of the exclusive fashions dug has to offer. With Kellwood Company(NYSE: KWD) backing the brand, dug merchandise will be available at fine department stores nationally for spring 2003, uncovering the relaxed, successful type of living men have always dreamed of.

Switching to dug underwear will provide your indoor comfort outside the home. Once you have changed to dug underwear, you'll never have to change again!

Can you dig it?


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Written Aug 29, 2002, Last updated Aug 29, 2002 fashionwindows.com,Inc© 1997-2009

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