SAO PAULO, Jun 19, 2004/ FW/ --- Formal jeans? It sounds like a contradiction of terms. But not to Ellus Jeans Deluxe, which has taken this youth favorite into a sophisticated, refined and formal piece of clothing.

Sticking to a very slim silhouette and neutral colors of white, black, gray and shades in-between, Ellus proposed an urbane look that the 14-34 age group will love.

Combining streetwear, Brazilian sultriness and Parisian sexiness, the result is an original and very attractive collection.

The corset-like bodice, cracker-jack inspired skorts, slim-fitting pants and vests conjured images of youthful complexity, something that both Gen Y and the internet generation wants to be thought of.

Nelson Alvarenga touched on the psyche of the current youth movement. But that is not surprising, considering that for the past 30 years, he had his pulse on this market segment the whole time.

Ellus

Ellus