Ellus: Fashion Pioneer
(Photo below: From the Ellus Spring 2005 collection.

DALLAS, Jun 19, 2004/ FW/ --- Founded by Nelson Alvarenga thirty years ago, Ellus started as a “customized” painted or embroidered t-shirt brand. From that humble beginning, it grew into an underground fashion group that sponsors and supports young designers in Brazil.

From t-shirts, it expanded to jeanswear, and became the company that introduced stone washed jeans in Brazil. Its close association with the youth movement gave Ellus the cutting edge and experimental approach to fashion, trying something new and moving forward with the times.

Ellus design philosophy as verbalized by Nelson Alvarenga, “a collection is made up of 50% clothing and 50% emotion,” is manifested in its sexy and adventurous designs.

Spring 2005 (Photo by FW)

Website: www.ellus.com.br

ELLUS
Rua Oscar Freire, 990
Cerqueira César
São Paulo ­ SP
Cep 01426-000
BRAZIL
Tel: +55 (11) 5694-9000