With all of this information at fingertip-reach, Gem.net is about to deliver still more. Marrying content with commerce, Gem.net will offer gem-adorned jewelry beginning this month.

Gem.net will start by introducing ten collections of fine gemstone jewelry in October, each with "gemessence." The jewelry has been edited to include only items that celebrate the beauty of gems, and are modern, wearable works.

Gem.net will feature exclusive designs that it has commissioned, while also showcasing the collections of international designers.

Since its inception in January, Gem.net has delivered a vivid tableau of the latest trends in jewelry. From reports filed by leading style authorities, like broadcast luminary Elsa Klensch, to celebrity jewelry sightings and designer stories, Gem.net has shared its passion with a worldwide, online community of gem enthusiasts and style aficionados.

Visitors drop in weekly to check Cheryl Lee Terry’s horoscopes with gem talisman recommendations, or to take a peek into the jewelry wardrobes of Courtney Love, Phat Farm’s Kimora Lee Simmons and art dealer Holly Solomon.

Gem.net visitors have traveled to the outback of Australia to discover the origin of gems, while getting heaps of practical information on how to buy stones, what stones are worth and how to shop the world’s best cities for jewelry.

According to Managing Director, William McTighe, " Gem.net has emerged in its short history as the online destination for consumers who want to make informed decisions about gemstones. They’ve been visiting us for our expert information, and while doing that, they’ve let us know that they’d also like to shop for gemstone jewelry."

Detailed product descriptions accompany each image, including stone carat weights. Strict quality guidelines are in place to ensure that jewelry meets or exceeds consumer expectations. All jewelry is set in fine grade materials, including eighteen karat gold, fourteen karat gold and sterling silver. Beautiful packaging in Gem.net signature rubelite pink and pearl gray tones, and the "Ask the Expert" column make giving gem jewelry a convenient, informed process.

Visitors will be able to learn about designers or featured gemstones on the style pages of the site, and then click directly to jewelry related to their interest. Live chats with designers are planned.

Gem.net is the vision of Swarovski, the well-known Austrian-based company, and Golay, an important producer and wholesaler of pearls, natural and created gemstones, and fine jewelry. In 1998, these two major players created Signity, the parent company of Gem.net

Amethyst Rock Candy Ring

Triple Coil Ruby Ring

All photos courtesy of Gem.net

Amethyst Cobblestone Hoops

Slim Ruby Bracelet

Petite Ruby Earrings

Citrine Gumdrop Pendant