Kin Yeung for Blanc De Chine: East Meets West
By: Mari Davis
(Photo below: Kin Yeung for Blanc De Chine backstage Spring 2002)

Kin Yeung is the designer behind the labels Blanc de Chine and Bleu de Chine. The older of the two labels, Blanc de Chine was established in 1993 in Hong Kong. Already a popular label in this eastern city, Blanc de Chine's client roster include Jackie Chan.

Bleu de Chine was launched during the New York Fashion Week Spring 2002 season. Its launched also coincided with the opening of Kin Yeung's flagship store in New York.

The two lines compliment each other. Both are based on the concept of fusing Chinese asthetics with Western ideas and influences. Both are geared for a contemporary lifestyle. While Blanc de Chine is meant for the more sophisticated crowd, Bleu de Chine is targeted for the younger set. Blanc de Chine is for dressing up, while Bleu de Chine is more for everyday, and to a certain point, "dressing down."

Blanc de Chine uses luxurious European fabrics while Bleu de Chine use modern and high-tech fabric. Two different target markets, but very similar in the creative process.

Quality workmanship and attention to details characterize Kin Yeung's work.

Address:
HONG KONG TRADE DEVELOPMENT COUNCIL
219 East 46th Street
New York, NY 10017
Tel: (212) 838-8688
Fax: (212) 838-8941

U.S. In House Press Contact:
TIAN ART INTERNATIONAL CO. LTD
216 W. 79th St.
New York, NY 10024
T: 212-595-0188

U.S. Front of House Press Contact
QUINTO & CO.
270 Lafayette St. New York, NY
Tel: 212-965-1146
Fax: 212-965-1147