See the Hervé L. Leroux runway shows:
Fall 2001 Haute Couture
Click on image to see the whole collection:
Fall 2001 Haute Couture
Photo by Gruber-FWD
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Hervé L. Leroux is the designer formerly known as Hervé Leger. He sold his business to
BCBG and then left the company shortly after.
The creator of the "bandage dress" The House of Hervé Leger was known for
sensual, womanly silhouettes. With this new line under the label Hervé L. Leroux (which means
Herve The Red and a name suggested by Karl Lagerfeld) focuses again on the woman's figure and
can only be defined as just sexy.
Fall 2001 Haute Couture
Leroux: Hervé the Red
Written by: Marian Faddis
Photos by: Gruber-FWD
Paris, Jul 10, 2001/ FWD/ --- In his small boutique on rue Jacob in quaint St. Germain, Hervé L. Leroux,
the designer formerly known as Hervé Leger, presented his fall/winter couture collection. Think of him as
The Fugitive of fashion.
Famous for his ability to enhance women's bodies with his unmistakable banded viscose dresses, Leroux has
only recently begun to design again after investors forced him from the house that bears his own name in 1998.
His new collection proves that a rose by any other name would smell as sweet, or even sweeter. The collection,
which consists of only 15 pieces, might be small, but it speaks volumes. Leroux has exchanged bands for drapes
and loud flashy colors for more subtle, rich, deep tones. His new draped columns are not as easily recognizable
and perhaps purposefully so.
"I don't like labels. I don't care about a label. With this collection I wanted to create something out of time.
No trends, no tendency, just a new way to wrap and follow the form of a woman's body," a timid Leroux told FWD.
The name for the new label, which translates to Hervé the Red, was suggested by Karl Lagerfeld, for whom Hervé
worked at Fendi in Rome.
Leroux's sentiments could be felt throughout his very personal showing as the dresses were very simply
displayed in the modest, though polished, boutique.
The essence of this collection, then, is in the appreciation for the feminine form through beautiful,
glamorous, classical dresses that whisper, rather than shout, grace and classic elegance.
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