Hervé L. Leroux Haute Couture
Hervé L. Leroux Haute Couture
Hervé L. Leroux Haute Couture
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Leroux: Hervé the Red
Written by: Marian Faddis
Photos by: Gruber-FWD
Paris, Jul 10, 2001/ FWD/ --- In his small boutique on rue Jacob in quaint St. Germain, Hervé L. Leroux,
the designer formerly known as Hervé Leger, presented his fall/winter couture collection. Think of him as
The Fugitive of fashion.
Famous for his ability to enhance women's bodies with his unmistakable banded viscose dresses, Leroux has
only recently begun to design again after investors forced him from the house that bears his own name in 1998.
His new collection proves that a rose by any other name would smell as sweet, or even sweeter. The collection,
which consists of only 15 pieces, might be small, but it speaks volumes. Leroux has exchanged bands for drapes
and loud flashy colors for more subtle, rich, deep tones. His new draped columns are not as easily recognizable
and perhaps purposefully so.
"I don't like labels. I don't care about a label. With this collection I wanted to create something out of time.
No trends, no tendency, just a new way to wrap and follow the form of a woman's body," a timid Leroux told FWD.
The name for the new label, which translates to Hervé the Red, was suggested by Karl Lagerfeld, for whom Hervé
worked at Fendi in Rome.
Leroux's sentiments could be felt throughout his very personal showing as the dresses were very simply
displayed in the modest, though polished, boutique.
The essence of this collection, then, is in the appreciation for the feminine form through beautiful,
glamorous, classical dresses that whisper, rather than shout, grace and classic elegance.
Hervé L. Leroux Haute Couture
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