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Line to Watch: Novespazio Hits U.S. Shores
By Tanya Jensen
Photos courtesy of Novespazio-FWD
Dec 9, 2002/ FWD/ --- Don't be confused into thinking Novespazio is an up-and-coming Italian
label.
The clothing line that's new to the U.S. -- it debuted last week to editors and buyers in
New York -- is actually Japanese.
Designer of Novespazio, Noboru Yamafuji, is well known in Japan for his simple designs,
sharp cuts and luxurious fabrics.
The label is hugely successful in Tokyo where the 44-year-old native has his design studio,
and in Europe, where the line's understated but fun style is appreciated.
Novespazio is a part of the Sanei Group, one of the largest apparel companies in Japan.
They manufacture many foreign brands in Japan including Jill Stuart, Diane Von Furstenberg
and Kate Spade.
After launching their first women's label back in 1997 named Vivayou, Sanei went on to
establish Pinky & Diane, Natural Beauty, Bosch and Body Dressing -- all hard-hitting labels
in Japan.
For fall/winter 2002 Novespazio's theme was "diamond dust."
A white cashmere fisherman sweater, distressed calfskin coats, a longhaired fur skirt
and angora knits, all have a winter folklore feel to them.
The dresses in silk chiffon and velvet and adorned with sequins, and the glitter lame tops
with matching scarves, were designed with Yamafuji's young, fun customer in mind.
Some of the pieces -- sheep suede patchwork, a zebra print fur coat, shearling pieces and
the fur bags, boots and collars -- are a nod towards more experimental Japanese trends and
wouldn't be such hot sellers here, but other than that, the line has universal appeal.
Novespazio Fall 2002
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Novespazio Fall 2002
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Novespazio Fall 2002
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Novespazio Fall 2002
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Novespazio Fall 2002
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Novespazio Fall 2002
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