Hip Hop Goes High Tech
By Mari Davis
Photos by: Visko Hatfield
More Photos: 1 | 2 | 3
NEW YORK, Nov 25, 2002/ FW/ --- Last September, during the Phat Farm show, it started not
with the usual Phat Farm logo but with the Motorola logo.
The reason, New York Fashion Week is not just about clothes anymore. It's also
about accessories.
For the Spring 2003 season, there was a new fashion accessory which
hit the runway - high-tech devices like the Motorola i90c mobile phone.
Motorola and Phat Farm launched the Limited Edition Russell Simmons
Signature Motorola i90c phone combines high tech with high style which was introduced
during Phat Farm's Spring 2003 show at Bryant Park.
This platinum-colored flip phone features the Phat Farm shield and Russell
Simmons' signature. This trend-setting, four-in-one communications tool combines a digital
mobile phone with a long-range walkie-talkie, two-way pager, and wireless Internet.
The unique "push-to-talk" button allows users to instantly communicate with one or
up to one hundred people at the touch of a button.
"As Phat Farm celebrates its ten-year anniversary, technology is really
changing the way people interact and even the way they dress," said Russell
Simmons, founder of Phat Farm.
"Technology and fashion are converging, the
mobile phone is becoming a fashion accessory, and it's bringing people together
in ways they never have before," he continued.
The Limited Edition Russell Simmons Signature Motorola i90c mobile phone will
be available beginning November 16 through the Phat Farm flagship store in New
York City's SoHo neighborhood and at
www.phatfarm.com.
Suggested retail price is $549, which includes a matching earbud and belt
clip.
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