View the Phat Farm & Baby Phat Shows:
Baby Phat Fall 2003
Phat Farm Spring 2003
Baby Phat Spring 2003
Baby Phat Fall 2002
Spring 2002
Russell Simmons on the runway during Spring 2002
(Photo by Dan Herrick-FWD)
Send this photo as a postcard.
Kimora Lee Simmons backstage Fall 2002
(Photo by Visko Hatfield)
Backstage Coverage:
Photographer's Choice: Baby Phat Spring 2003
Backstage: Baby Phat Spring 2003
Backstage: Baby Phat Fall 2002
Address
BABY PHAT
530 Seventh Avenue,
14th Floor
New York, NY 10018
Contact: Michelle Perez
Tel: (212) 391-9443 x228
Fax: (212) 391-9448
Press for Baby Phat
MAO PR
580 Broadway
New York, NY 10013
Contact: Mauricio Padhila
Tel: 212-226-8510
Fax: 212-226-7559
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Staying True
By Mari Davis
Feb 14, 2002/ FW/ --- Founded in 1992 as a young men's fashion label by Russell Simmons,
Phat Farm, has since evolved to include a wide range of apparel and accessories for men,
women (Baby Phat) and children (Phat Farm Kids).
Out of the contemporary American culture he helped to shape, Russell Simmons and his wife
and Kimora Lee Simmons have stayed true to the spirit of hip hop, a 20-year movement among
African-Americans which has seeped into the mainstream during the past several years.
Technically, the hip hop generation means the African-American population born between 1965-1984, the
first generation of blacks who were born and raised after desegregation.
Starting as an underground movement, it manifested itself first in music - rap music.
Following at its heels was fashion, and then the language.
The labels PHAT Farm and Baby PHAT are actually part of the hip hop slang, PHAT being the
acronym for 'Pretty Hot And Tempting.'
Today, hip hop remains a subculture of the American youth culture and manifests itself
not only in music, fashion and language, but in basketball, the movies, and in technology.
Russell Simmons, who is the designer behind Phat Farm, is also a businessman and founder of
Def Jam Poetry, wherein poetry is performed and staged alongside with rap. For, isn't it that
rap music is also a form of poetry?
Def Jam Poetry is also currently shown at HBO, another sign that hip hop has reached the
mainstream
Kimora Lee Simmons is a former model turned designer. She is the Creative Director of her own
label, Baby Phat by Kimora Lee Simmons.
Today, the menswear collection includes sportswear, outerwear, loungewear,
underwear, footwear, bags and belts.
Luggage, home and fragrance are in
development. Key to Phat Farm's success is the brand's commitment to quality,
innovation in design and support of the retail trade through strategic marketing
and advertising.
For the consumer, Phat Farm delivers a universal message that
transcends the "urban fashion label" by breaking stereotypes and ethnic
boundaries -- setting the new standard in sportswear and establishing Phat Farm
as the complete American lifestyle brand.
News about Phat Farm & Baby Phat:
Kellwood Adds Baby Phat & Phat Farm To Its Stable
Russell Simmons To Launch New Apparel Line
Click on image to view collection
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