NEW YORK, Feb 26, 2002/ FW/ --- Private Circle has a new name! It has been shortened to "Private."

It also has a new designer - Freddie Rojas, who replaced Qamilla Carlsson.

The show notes said, "A new name. A new designer. A new look. Steamy, sexy and sensual... The Private Clothing is embarking on a fashion breakthrough for its fall 2002 collection."

Freddie Rojas who makes his debut this season at 7th on Sixth and also as designer of Private reworked the label into two collection.

The sportswear label to be known as Private and the designer label to be known as Private by Freddie Rojas.

Rojas who is based in L.A. is better known for his F8 and Rojas collections. Known for his sexy and sensual designs, the designer redefined the look of Private.

While Qamilla Carlsson and partner Danny Cook have created a completely diversified line where 'funk' and function meet, Rojas went for a sexier though sporty look.

Staying with the target market of 18-30, Rojas presented a very youthful collection, from the dandy gentlemen to varsity college kids.

But somehow, the looks did not gel, the range was too wide.

It's not to say that it was not a good collection. In fact, all the pieces shown are all wearable.

But the show could have used some editing. There were too many looks presented.

The big saving grace, and actually most important of all, Rojas hit the target market right on the money.

After all, it is the bottom line that counts!

Private Fashion

Private Fashion

Private Fashion

Private Fashion