Amir Slama for Rosa Chá & Sais: Swimsuit King
(Photo below: Designer Amir Slama on the runway Spring 2004
(Photo by Javier Mateo)

Designer Amir Slama launched Rosa Chá in 1988 and it became one of the best known beachwear labels in Brazil.

After conquering his native country with his sexy and very revealing swimwear, Amir Slama entered the U.S. market in 1997, first in Los Angeles and then to the Big Apple in 2000, where he also shows during New York Fashion Week.

Appealing to a younger fashionable clientele with it turbo charged runway shows featuring supermodels and its flashy advertising campaign, the brand is now recognized worldwide and being sold in North America and Europe.

Known for his sultry and exotic designs, Amir Slama usually presents very strong concepts of Brazilian culture in his collections.

During the Spring / Summer 2003 season, he launched his second line, Sais, another beachwear line that has the same quality as its sister brand, but “sweet looking” instead of sultry.

Rosa Cha Spring 2005 (Photo by Javier Mateo)

Rosa Cha Spring 2006 (Photo by Giovanni Pucci)

Website: www.saisdecor.com.br

ROSA CHA by AMIR SLAMA
1440 J.F Kennedy CSWY, # 400
N. Bay Village
Florida, FL 33141
Contact: Silvia Gross
T: (305) 865-0127
F: (305) 865-1538

SHOWROOM and Sales Contact:
Rachel Benishai
By The Sea
112 West 34th Street
Suite 1606
New York, NY 10120 Tel: (212) 695-2341

Press for Rosa Cha
NC CONNECT
Contact: Claudine Dematos
601 W. 26th Street
New York, NY 10001
Tel: 212-320-3636
Fax: 212-320-3725

SAIS by AMIR SLAMA
Rua Taumudi Torá, 5258
São Paulo - SP
BRAZIL
Tel: +55 (11) 3331-3777