The Keops Serge Amoruso's top selling bag
Photo by Jessica Michault - FWD
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Address:
Serge Amoruso
39, rue du Roi de Sicile
75004 Paris
011331 48 04 97 97
81, rue des Saints Peres
75006 Paris
011331 45 48 29 41
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The Perfect Purse
FWD/ Aug 8, 2001/ --- The search is over, ladies: FWD has discovered the perfect handbag for each and every
one of you.
But don't thank us. Thank Serge Amoruso, the Parisian bag maker who creates purses to the exact specifications
of each individual. Need an extra pocket here, a zipper compartment there? Your wish is his command.
Known for his use of exotic and original skins, Amoruso spent almost ten years working at the Hermès leather
atelier and another ten traveling the world and teaching the art of maroquinerie (leather working). He then
returned to Paris and opened the first Serge Amoruso store in 1994 in the Marais district. With business
booming, a second store was opened just over a year ago to help meet customers' demands for his one-of-a-kind
items.
Drop in either store and watch the master craftsman and his team at work in the leather atelier located on
the ground floor - right next to the finished products on display. With everything out in the open there is
no doubt about Amoruso's commitment to deluxe quality accessories. This dedication impressed Le Printemps
department store so much that, starting in September, Amoruso will be selling his accessory lines on
its prestigious first floor luxury level.
"My accessories are a harmonious mix of tradition, modern style and purity," says Amoruso.
Case in point is Amoruso's top selling handbag, the Keops, which was inspired by Ancient Egypt. Clients
fork out between $700 and $930 for the basic Keops bag. They then wait four to six weeks for any modifications
to be made, so that the handbag perfectly matches the needs of its owner. "That, of course, costs more," says
a friendly salesman.
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