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Tommy Hilfiger Spring 2006
New York Fashion Week Spring 2006

Tommy Hilfiger: All American Brand Turns 20
By Mari Davis
Photos by Giovanni Pucci
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Tommy Hilfiger NEW YORK, Sep 10, 2005/ FW/ --- With a cast of 100 models, photographers that is easily twice that number and an audience of over 1000, Tommy Hilfiger, the designer and the brand that made the ‘All American’ look known worldwide celebrated 20 years of fashion at Bryant Park Friday night.

Clean cut, clear skinned models dressed in khakis, Tommy’s signature colors of red, white and blue, varsity jackets turned windbreaker, mid-calf skirts in khaki patchwork, Bermuda shorts and gym shorts – it was a retrospective of sorts, yet a new statement for the brand.

A company in flux for the past two years, Tommy Hilfiger found itself in the headlines in financial news when it said that it was auctioning itself off.

But, whatever the bottom line says, the show yesterday was totally Tommy Hilfiger – Main Street America, where the models can be the beautiful girl or good-looking guy next door.

And this look is the one being “exported” to Europe, as Tommy Europe opens its headquarters and retail location in Milan this September.

And as Tommy Hilfiger returns to brass tacks, to the look that made it famous, plus a strong performance in its European arm, Wall Street will definitely take more than a second look.

 

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