FW HOME   |    BLOGS   |    MEMBER LOG IN   |    SUBSCRIBE

Tommy Hilfiger Launches Plus Sizes
New Tommy Hilfiger 'Woman' Line To Meet Growing Demand In the Plus Size Arena

Tommy Hilfiger NEW YORK, Jan. 8, 2001/ -- Tommy Hilfiger Corporation (NYSE: TOM) announced today that it is launching Tommy Hilfiger "Woman," a large size collection.

The line, which will be an extension of the existing women's sportswear line, will debut at retail for the Fall 2001 season and will go to market in March 2001.

Retailer demand, research and customer inquiries -- including numerous requests addressed to the tommy.com website -- have reinforced the Tommy Hilfiger Corporation's belief that there is a need for stylish, classic, All-American options in the plus size market.

As one third of American women wear size 16 or larger, Tommy Hilfiger Women will fill a void in the marketplace for youthful, casual, fashion-forward clothes and also allow the company to react to consumer needs.

The new size extension of the existing women's sportswear line, will allow Tommy Hilfiger to reach this category of style-conscious customers in the market.

The design and styling will mirror the look of the existing women's line -- classics with a twist and in colorful choices.

Available in sizes 14-22, Tommy Hilfiger Woman will be the status brand for women who seek a youthful, stylish look.

The line will offer top key items, balancing sensible basics and fashion items.

The line is expected to launch with the best of Tommy -- including the 5 pocket, carpenter, and bootleg jeans, stonewashed chinos, signature button-down oxford shirts, pique polos, rugby knits logo tees and sweaters, as well as selected outerwear styles.

 

Previous:
Nordstrom Offers 'Drive-By Bow Tying'
Next:
7th on Sixth Announces Title Sponsorship Agreement With Mercedes Benz
Start Fashion News End Fashion News

Last updated Jan. 8, 2001 fashionwindows.com,Inc© 1997-2009

Home | Windows Gallery | Visual Merchandising | Fashion Designers | Mannequins |

Another page maintained by
Sheiglagh© the AI Program.
Terms of Use | Privacy Policy
Sheiglagh All content copyright 1997-2009
All rights reserved.
FashionWindows.com,Inc.