Daphne du Murier, in her classic novel of mystery and passion "Rebecca" wrote, "If only there could be an invention that bottled up memory like scent. And when one wanted it, the bottle can be uncorked, and it would be like living the moment all over again."

The author wrote it almost 60 years ago.

Today, Vera Wang, bridal and ready-to-wear designer says this about perfume, "For a man, a woman's fragrance evokes countless recollections: the memory of a first encounter, the scent of her skin on the beach, a lingering hint of her perfume on the pillow, her fragrance recalls all that is unique about her. Scent deepens sensual awareness and intensifies feelings."

If you are not convinced yet about the connection between fragrance and love, a recent survey conducted by Insight Express found that fragrance transports one to the happy times of moments past, which creates lasting bonds.

The survey asked 750 women and 500 men for their thoughts on the subject. Here's what they revealed:

• More than half of the men and women place the scent of their lover as one of the criteria of staying in a long-term relationship.
• A man's desire for a woman increases if she wears fragrance: 96% of men believe that scent is very sensual.
• More than half of women feel their fragrance identifies them to their lover and makes them feel more sensual, feminine, attractive and confident.
• 70% of men are more attracted to a person who wears scent.
• 67% of women continue to wear the fragrance they wore on their wedding day because it reminds them of that special day.

How important is a scent to a lasting relationship? Wearing a scent can be a key to a lasting relationship.

The new "Vera Wang" fragrance celebrates love and romance. Modern and elegant, like everything Vera Wang designs, the new fragrance is a sensually feminine, modern floral bouquet - meant to make the intimate connection between fragrance and love.

With the unveiling of the Vera Wang fragrance, all women can share in Vera Wang's dream and fulfill their own.

The fragrance collection is available at Saks Fifth Avenue, Bloomingdale's, Nordstroms, Lord & Taylor and other fine department stores.

For more information, consumers can contact 1-800-715-4023.