DALLAS, Aug 24, 2006/ FW/ -- Fresh from launching her new perfume, ‘Vera Wang Princess,’ New York-based designer Vera Wang is teaming up with Kohl’s Corporation to create ‘Very Vera by Vera Wang,’ a premium fashion and lifestyle brand that will be available exclusively at Kohl’s starting Fall 2007.

‘Very Vera by Vera Wang’ will offer sportswear, intimate apparel, handbag, leather accessories, jewelry, footwear, linens and towels. The brand is on a long-term license agreement with Kohl’s, wherein the department store will be the exclusive provider and marketer in the United States. ‘Very Vera by Vera Want’ will be sold on all Kohl’s stores around the country and will be available online at www.kohls.com

"The Very Vera by Vera Wang brand will retain my personal design sensibility of a relaxed effortless approach to fashion," Vera Wang said during the press conference yesterday in New York.

"I am thrilled to create a collection of creative lifestyle and apparel products for Kohl's. This new partnership with Kohl's, a company with incredible integrity and trust in the marketplace, is a true honor," Wang added.

Awarded the ‘Womenswear Designer of the Year’ in 2005 by the CFDA, Vera Wang’s vision of fashion is an aspirational world filled with sensuality and youthful sophistication.

A native New Yorker, Vera Wang understands women who embrace fashion. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic.

In addition to her successful bridal and ready to wear divisions, she continues to build her lifestyle business with modern and elegant lifestyle collections.

"We are excited to partner with Vera Wang, a renowned designer, fashion icon and celebrity," said Kevin Mansell, president of Kohl's.

"Vera Wang brings a wonderful feminine design sensibility to her work. The Very Vera by Vera Wang premium collection is modern and addresses the fashion demands inherent in today's female shopper. This will be a strong addition to our portfolio of exclusive and national brand offerings, and it is another great example of how Kohl's continues to differentiate itself in the marketplace," Mansell added.