Anand Jon: Bringing Indo-chic to the Forefront
By: Boyd Davis
Photo below: Anand Jon on the runway, Fall 2005.
Photo by Javier Mateo

While growing up in South India, Anand Jon learned about crafting metals as an apprentice to master artisans. At 17, he came to the U.S. to study Graphic Design at The Art Institute of Fort Lauderdale (1993). He began his move from fine art to fashion when he moved to New York, where he continued his studies at Parsons School of Design (Fashion Design, 1998).

He was a jewelry designer first, using his knowledge of metals. After his graduation from Parsons, he started designing womenswear and debuted his first collection in Spring 1999. It started his meteoric rise as a fashion designer. From Vogue to W, from the New York Times to In Style, from MTV and E!, the media has followed Anand Jon's career. He established himself as a fashion force in two seasons through his exquisite clothing designs which include painting, embroidery and hand beading. With Anand Jon, Indo-chic was born!

Anand Jon practices yoga and its metaphysical tenet has influenced his designs. His jewelry line in inspired by India's spiritual symbols and his clothes under the label "Elements" is inspired by earth, water, fire and air (the elements in Eastern religion). Even the name of his perfume "Aura" connotes the metaphysical.

Anand Jon has been credited with the popularity of "Indo-Chic" which is Anand Jon's signature style. When asked what he thought of "Indo-Chic's current popularity, Anand Jon replied that he found it flattering.

The designer also added that Indo-Chic has always been around on a subtle level but the influence is much stronger today.

He plans to continue designing his signature style and converge it with other elements.

Fall 2005 (Photo by Javier Mateo)

News: Fashion Week of the Americas Honors Anand Jon