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Avirex: Campus Figures
By: Boyd Davis, Online Editor
Photos by: Visko Hatfield
There are no fashion innovations expectations from Avirex. After all, its a company built on
making clothes based on a set cut and pattern. Being a supplier to the Armed Forces for the past
25 years, our servicemen and women know more about the quality of their clothes than the average
citizen.
But since Fall 2000, when Avirex started showing during New York Fashion Week, their name has
become synonymous with streetwear. Playing on name recognition, they deconstructed and reconstructed
their logo and came up with a hip and young look sought after by the urban male.
Geared toward the late teen and early 30's market, Avirex has penetrated the heart of school campuses.
Their logo jackets and shirts can be worn in school and when going home to the parents.
For Fall 2001, Avirex continued their commercially successful looks of logo shirts, jackets and pants.
Down ski jackets, hats, coats lined with faux fur and techno fabrics looked like fashion must haves
for the urban male.
It is being fashionable without looking like a fashionista! Ah, the myth of urban
streetwear!
From knits, to leather and techno fabrics, the models look like college students strolling the campus,
or young men going to a ski resort.
Wide pants and hooded jackets dominated this very wearable collection.
And if the number of retail
buyers in the audience is a measure of how commercially successful this line is going to be, then
I would say that you will see a lot of young men wearing these clothes in the coming season.
I am still most partial to the leather jackets.
They are superbly tailored and just look warm and
comfortable during the cool days of fall and freezing nights of winter.
Avirex Fashion
Avirex Fashion
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